A podcast by Mark Di-Toro
Reputation, influence & how the world actually works
Why do some people suffer scandal after scandal while others remain untouched? More Substance pulls apart the psychology behind history's biggest public moments — and turns it into something you can actually use.
"Less spin, more substance."
Corporate affairs strategist. International PR expert. 20 years in the industry.
Mark Di-Toro is a corporate affairs strategist and international PR expert with nearly 20 years of experience at the intersection of reputation, business strategy and influence. At just 28, he became Head of PR for VisitBritain, playing a central role in launching the UK government's largest-ever international marketing campaign — The GREAT Campaign — ahead of London 2012 Olympics.
He helped build Glassdoor's presence across EMEA, then built the first in-house communications team at iwoca, one of Europe's fastest-growing FinTech companies, earning a place among the top 100 most influential figures in FinTech PR. He's worked with Prime Ministers, Secretaries of State, and top tech CEOs.
In 2025, he launched More Substance — because the strategies that shape the world's biggest reputations and success stories shouldn't stay behind closed doors.
For media enquiries, speaking opportunities, brand partnerships, or anything else — drop a message below.